SOCIAL MEDIA STRATEGIES FOR SMALL BUSINESS

Your Web site is still the center of your marketing universe, but that universe has become a lot more decentralized. Social media – also referred to as new media or Web 2.0 – is changing the landscape of Internet marketing.

Your clients, prospects, friends and competitors are on Facebook, LinkedIn, and even MySpace. They’re blogging and even microblogging, using popular tools like Twitter and Plurk. They’re uploading movies to YouTube and photos to Flickr.

Are you ready for this future?

Social media isn’t about going in guns blazing, trying to sell your widgets or services on these social media sites. You’ll immediately turn off even your most ardent fans. There are landmines awaiting the unsuspecting businesses that dash into social media.

Instead, it’s about engaging people, networking and building relationships. Although it may sound fraught with dangers, social media has the potential of being more important to your business than search engine optimization. It certainly could be your competitive advantage in the coming years.

If you’d like help navigating these new waters, and developing a strategy that makes sense for your business, flyte can help.

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